Logo Design and Branding

Superior Roast Cafe

I conceptualized and designed a cafe located in Canal Park, Duluth, MN called Superior Roast Cafe. I designed logo variations, merchandise, social media, a website, and a mobile app. After that, I used consumer insights and other industry data to create an advertising campaign. I designed elements for the campaign including, print, billboard, transportation, and mailing ads. 

Primary Logo

Secondary Logo

Logo Mark